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"Nechama has a way of drawing out your thoughts, shaping them, and turning them into copy that reflects exactly what you want to say — even when you’re not sure what that is yourself. She’s easygoing, present, and makes you feel like you’re her only client.Since launching my website, I've seen firsthand the impact of her work — how it shapes the way people perceive me and the incredible opportunities that have come my way because of it."

– Ariella Aharonof
Founder, Let's Talk Children

You don't need ME to tell you
you're incredible at what you do.

Your clients are more than happy to do the job.• They leave you five-star reviews before you even think to ask.
• They send Purim baskets with beef jerky and outrageously priced popcorn.
• They rave about you to anyone who'll listen — and a few who'd really rather not.
But your website — your 24/7 salesperson, your first impression, your should-be biggest fan —It's kind of...
whispering.

"What does he do? Uh, well, he... helps people... get their thing done... better...""He's not bad, there's even someone from down his block who said he did nice work, see his review?""Yes, of course you should hire him... cuz... you know... he's good..."

And those would-be clients who googled you last Tuesday are out there right now, happily addending their Hancock to your competitor's contract.Not pretty.But fret not!
It is a problem. But it's of the fixable sort.

** Cue my dramatic entrance **

Hi! Fancy meeting you here.

I'm Nechama — creative copywriter and wordaholic, sell-bent on getting you... well, sales.

"I wanted to create a guide to help parents speak with their preteen daughters about adolescence and safety — topics that are very easy to mishandle — but wasn't sure how to go about it. Mrs. Rosenthal took my raw ideas, fleshed them out, and turned them into a step-by-step guide that's engaging, practical, and easy to use. The topic is so delicate, yet she found the words and style to keep it sensitive, appropriate, and approachable.The feedback we've received from both professionals and parents alike has been nothing short of incredible! I would recommend her 100%."

– Rabbi Shmuel Tenenbaum
Founder, BigTalks

Project completed while working as copywriter at The Zed Group

Proof's in the projects

BigTalks

See the BigTalks Girls Toolkit — a first-of-its-kind resource helping parents navigate one of the most important conversations they'll ever have with their daughters.Called "long overdue" by Mrs. Faigy Zelcer of Penimi and "very impressive" by Shana Friedman of Mishpacha, it received rave reviews from parents and educators around the world.View project

Crafted while working as copywriter at The Zed Group

Prominent Logistics

When Prominent Logistics shifted from national freight into the cutthroat field of regulated soil disposal, they needed copy that would make developers, contractors, and government agencies choose them, trust them, and not look anywhere else.See the website that positions them as a force to be reckoned with — and the only call worth making.View project

Crafted in conjunction with ForwardSlash NY

"Nechama has the remarkable ability to translate vague, pie-in-the-sky ideas into captivating, standout concepts. Her attention to detail in the creative process is exceptional — she carefully considers every element and even proofreads final designs with typo-taming thoroughness. She’s easygoing, responsive, and an absolute pleasure to collaborate with.I’d recommend her in a heartbeat!"

– Hannah Lipschutz
Email Strategist + Copywriter

Fair warning:

If you're looking for here's-your-order, next-please, let me redirect you to Glatt Bite (try the grilled baby chicken wraps). That's not my way.I take my writing seriously. I take my clients' success personally.That means re-re-rewriting, refining, and tweaking every word until I'm satisfied each one is on point, earning its place, and working hard. (Not to mention grammatically correct. Yes, that's a fragment.)

"Nechama's writing is outstanding — crisp, trust-inspiring, and enjoyable to read. The quality of her work is so high that it generally needs very minimal edits.But beyond her excellent copy, she adds significant value to projects with her creativity, thoughtful contributions, and team spirit. And she has that perfectionist tendency of dotting every I, crossing every T, and making sure everything is just right. Once you get used to her standards, you'll have a hard time settling for less."

– Michal Eisik
Founder and CEO, Michal Eisik Media & CopyTribe

Just say the word.

Aaaand... call to action!

© 2025 The Good Word

websites

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Crafted while working as copywriter at The Zed Group

ads / flyers

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Sample project
**Crafted while working as copywriter at The Zed Group

emails

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Sample project
**Crafted while working as copywriter at The Zed Group

brochures

Leed Mason & Hardscape SupplyUnited Refuah HealthShare*

*Sample project

content writing

BigTalks*

*Crafted while working as copywriter at The Zed Group

video scripts

Project Focus*

*Crafted while working as copywriter at The Zed Group

Let's do this!

© 2025 The Good Word

Proof's in the projects

Click a project, any project