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Hi, I'm Nechama: creative copywriter and wordaholic, sell-bent on getting you... well, sales.

"Nechama has a way of drawing out your thoughts, shaping them, and turning them into copy that reflects exactly what you want to say — even when you’re not sure what that is yourself. She’s easygoing, present, and makes you feel like you’re her only client.Since launching my website, I've seen firsthand the impact of her work — how it shapes the way people perceive me and the incredible opportunities that have come my way because of it."

– Ariella Aharonof
Founder, Let's Talk Children

Hey there, business owner.

You have a killer product or service.
But your messaging could be better...

  • Your website has guests – but they're all short-term

  • Prospects see your ads – but find your competitors' more convincing

  • You have paragraphs of promotional prose – but people still aren't sure what you do

You don't need copy. You need copy that works.

Copy that's powerful & persuasive
– with the pretty on top

Good news: you're in the right place.

Let's get your show on the road.

"I wanted to create a guide to help parents speak with their preteen daughters about adolescence and safety — topics that are very easy to mishandle — but wasn't sure how to go about it. Mrs. Rosenthal took my raw ideas, fleshed them out, and turned them into a step-by-step guide that's engaging, practical, and easy to use. The topic is so delicate, yet she found the words and style to keep it sensitive, appropriate, and approachable.The feedback we've received from both professionals and parents alike has been nothing short of incredible! I would recommend her 100%."

– Rabbi Shmuel Tenenbaum
Founder, BigTalks

Project completed while working as copywriter at The Zed Group

Proof's in the projects

Click a project, any project

"Nechama has the remarkable ability to translate vague, pie-in-the-sky ideas into captivating, standout concepts. Her attention to detail in the creative process is exceptional — she carefully considers every element and even proofreads final designs with typo-taming thoroughness. She’s easygoing, responsive, and an absolute pleasure to collaborate with.I’d recommend her in a heartbeat!"

– Hannah Lipschutz
Email Strategist + Copywriter

Fair warning:

If you're looking for here's-your-order, next-please, let me redirect you to Glatt Bite (try the grilled baby chicken wraps). That's not my way.I take my writing seriously. I take my clients' success personally.That means re-re-rewriting, refining, and tweaking every word until I'm satisfied each one is on point, earning its place, and working hard. (Not to mention grammatically correct. Yes, that's a fragment.)

"Nechama's writing is outstanding — crisp, trust-inspiring, and enjoyable to read. The quality of her work is so high that it generally needs very minimal edits.But beyond her excellent copy, she adds significant value to projects with her creativity, thoughtful contributions, and team spirit. And she has that perfectionist tendency of dotting every I, crossing every T, and making sure everything is just right. Once you get used to her standards, you'll have a hard time settling for less."

– Michal Eisik
Founder and CEO, Michal Eisik Media & CopyTribe

So...

If you're ready for compelling, creative copy that will:

  • define what sets you apart in words people want to read

  • turn prospects into loyal brand followers (brandies?🍹)

  • produce results you can see without a microscope

...just say the word.Can't wait to work with you!

– Nechama

Aaaand... call to action!

© 2025 The Good Word

websites

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Crafted while working as copywriter at The Zed Group

ads / flyers

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Sample project
**Crafted while working as copywriter at The Zed Group

emails

Want to see more?I've got a bunch of recent projects that are camera shy
(read: contractually off-site only).
Just say the word and I'll send them your way.

*Sample project
**Crafted while working as copywriter at The Zed Group

brochures

Leed Mason & Hardscape SupplyUnited Refuah HealthShare*

*Sample project

content writing

BigTalks*

*Crafted while working as copywriter at The Zed Group

video scripts

Project Focus*

*Crafted while working as copywriter at The Zed Group

Let's do this!

© 2025 The Good Word